In this section
Learn to define an ad map
- What is an ad map?
- Ad Maps in HTL BID
- Sample ad maps
- Steps to prepare your ad map
What is an Ad Map?
An ad map is a document that describes all the different pages of your website and which ad slots appear on each page. While not required, developing an ad map is a helpful preparatory step to ensure a successful implementation. It serves as a reference document to describe the intended behavior of ad each slot, can be sent do SSPs when requesting Header Bidding IDs, and can be used to perform bulk operations, such as adding/removing/updating 100s of ad slots at once.
An ad map is typically an Excel document, with the following info:
- list of the different page types on your website
- list of the different ad slots that appear on each page type
- ad unit name
- ad sizes (including responsive sizes)
- slot-specific behaviors, such as lazy-load or refresh
- any conditional logic
- ex: a slot may only be visible to logged-in users
Ad Maps in HTL BID
HTL BID allows importing and exporting your ad map as an Excel file. To download your ad map, navigate to the Slot Setup screen and press the Download icon. Then choose Ad Configuration, choose when columns you want to see, and click the Download button.
Example Ad Map
A basic ad map is a spreadsheet describing all the ad slots on a webpage. Each row in the spreadsheet corresponds 1:1 with an ad slot.
Sample Ad Maps
Download the following Excel files as a starting point to begin developing your own ad map.