Does HTL BID work with Apps?

Yes, with certain limitations. How HTL BID works in-app depends on how your app is built. There are three common structures.

100% Native App

Pure-native apps render using native components only. Ads are served using the GAM iOS SDK or GAM Android SDK. Prebid Server can be used in pure native apps.

Native App with embedded WebView(s)

Native apps can serve ads by embedding an iOS WebView or Android WebView. The webview then loads a webpage that has exactly one ad and no other content. Targeting parameters can be passed in through the query string.

WebView-based app

Some apps are basically webpages, with the “app” as a thin layer around a full-screen WebView. These apps can use HTL BID just like a regular webpage does.