Prebid can be configured to include a floor price with each bid request. This causes Prebid to ignore any bids lower than the floor price, and it instructs DSPs to avoid placing those bids.
HTL BID supports all the standard options for the Prebid Price Floors module, plus several custom extensions. See Why Use Prebid Floors for more information about why publishers configure price floors.
Enable Prebid Floors module
First enable the Prebid Floors module
- Navigate to Services > Setup Options
- Click the Prebid checkbox
- Click the Prebid Floors checkbox
Go to Prebid Floors
Next, go to the Prebid Floors configuration screen
- Navigate to Header Bidding > Prebid Configuration
- Select the Prebid Floors tab
Configure Prebid Floors Rules
Finally, configure flooring rules for each bidder. Flooring logic can be set for any of the following conditions types:
- Bidder
- Browser
- Country
- Device Type
- Slot
- Size
Click the “+” button to apply multiple conditions in a single rule.
Setting Global Floors
By default, the global floor price is $0.00 unless a bid request matches the conditions of a Prebid Price Floor Rule.
To configure a global default, choose a single condition type, such as Device and use the “ALL (*)” rule. For example, the following configuration sets a $0.50 floor on all bids.
If you are using multiple condition types, you need an “ALL (*)” rule matching each type in order to have global floor. For example, the following configuration sets at $2.00 floor for 970x250 in the leaderboard_1 slot, and sets a $0.50 floor for all other bids.
Setting Dynamic Floors
Dynamic floors can be configured through CustomJS. Contact your Technical Account Manager about dynamic flooring options.