HTL BID is an ad tech management platform that enables publishers to customize and manage the ad code that runs on their sites. HTL BID provides a unified platform for executives, technologists, and business people to configure, compile, deploy and automatically update publisher ad technology such as Google Ad Manager, header bidding, and ad slot functionalities like lazy-loading and ad refresh. It is a supply-side platform that provides fine-tune controls for managing and customizing ad tech on a site-by-site basis while providing a centralized system-of-record that allows both technical and non-technical users to manage ad ops features traditionally handled by ad tech engineers.
HTL BID is a user interface to control ad slot behaviors
Without writing code, manage GAM ad slots, responsive sizes, lazy-loading, ad refresh, cumulative layout shift and more from a single user interface. Each ad slot on your page is mapped to the HTL BID user interface.
HTL BID does header bidding
Flexibly setup your Prebid IDs, enable Amazon APS and add Prebid Server header bidding. Configure which bidders are enabled on each ad slot and bulk import IDs.
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HTL BID does version control
HTL BID keeps every edit to your ad configuration to allow easy deployment, rollback, A/B testing, and tracking changes between versions.
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