Reports in GAM the availability of IDs for bid requests.
Enable the ID reporting
To turn on the identity reporting feature in HTL BID
- Navigate to the “Header Bidding” > “Ad Configuration” screen and open the “User Sync” tab
- Activate the Marketplace Identifier Reporting toggle
- Edit or leave the default key name displayed,
pb_uids. This field is required and needs to match the key name entered in GAM
Configure reporting in GAM
Create a new key in GAM under “Inventory”. The key name needs to match the name entered in the HTL BID UI.
For the configuration we recommend the following:
- Name → Enter the same name that was used in HTL BID, by default the name is
pb_uids - Value type → Predefined
- Report on values → Include values in reporting (necessary to pull reporting afterwards, can also be set as Custom Dimension if needed)
For the targeting values, copy the list in column A starting line 7: https://docs.google.com/spreadsheets/d/1NtQfH5X3vTR9NEOmV58jf8bAw33A_R4f9D03t2WUbIg/edit?gid=0#gid=0
Pulling GAM ID reports
To pull a report for IDs, use the pb_uids key-value as a filter (or the key name that was configured). Select “Key-values” in dimensions and impressions/revenue/CPM for metrics:
The output will display a list of the Identity key-values that have reported impressions, for example:
