Identity Reporting in GAM

Reports in GAM the availability of IDs for bid requests.

Enable the ID reporting

To turn on the identity reporting feature in HTL BID

  • Navigate to the “Header Bidding” > “Ad Configuration” screen and open the “User Sync” tab
  • Activate the Marketplace Identifier Reporting toggle
  • Edit or leave the default key name displayed, pb_uids. This field is required and needs to match the key name entered in GAM
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Configure reporting in GAM

Create a new key in GAM under “Inventory”. The key name needs to match the name entered in the HTL BID UI.

For the configuration we recommend the following:

  • Name → Enter the same name that was used in HTL BID, by default the name is pb_uids
  • Value type → Predefined
  • Report on values → Include values in reporting (necessary to pull reporting afterwards, can also be set as Custom Dimension if needed)

For the targeting values, copy the list in column A starting line 7: https://docs.google.com/spreadsheets/d/1NtQfH5X3vTR9NEOmV58jf8bAw33A_R4f9D03t2WUbIg/edit?gid=0#gid=0

Pulling GAM ID reports

To pull a report for IDs, use the pb_uids key-value as a filter (or the key name that was configured). Select “Key-values” in dimensions and impressions/revenue/CPM for metrics:

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The output will display a list of the Identity key-values that have reported impressions, for example:

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