Rubicon Bidonmultiformat Video

HTL BID passes the bidonmultiformat: true parameter for slots that have Video and Display Prebid ID configurations. The param requires the publisher provide the necessary video info in order for Rubicon to bid. Rubicon provides the video renderer in the bid response, but the publisher must include the necessary video params in the bid request for it to work correctly.

For more information on the video params required by Rubicon visit the Prebid documentation.

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The HTL BID UI support multi-format bids for Rubicon only when Rubicon Video and Rubicon Display parameters are added to the same slot.

Integration Options for Video

  1. 1. In-stream → Requires an existing video player with Prebid running. The required video parameters need to be passed in the bid request.
  2. 2. Outstream → Can be configured through existing display units and renders as an overlay ad. It must pass the required video parameters.

Enable Rubicon Video (bidonmultiformat)

Select the Prebid Video checkbox under Tech Config > Services

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Go to Header Bidding > Prebid and open the Prebid ID Groups tab

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Find the Prebid ID Group where Rubicon Video will be added. This can be in an existing group used for display or a new group. Select “Prebid Video” in the drop down list and add the params required. The Prebid ID Group also needs to contain the Rubicon Display IDs to trigger the bidonmultiformat param.

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The video params are required for both in-stream and outstream formats. The format itself is selected with these two params:

  • Context:
    • In-stream
    • Outstream
  • Linearity:
    • 1 — Linear (in-stream ad): Video ads that play before, during, or after the main video content, so they can be pre-roll, mid-roll or post-roll.
    • 2 — Non-linear (overlay ad): Video ads are typically displayed as overlays or banners on the video player, but they don't interrupt the main content.
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Once the configuration is live, the params in the Prebid config will include the bidonmultiformat: true for Rubicon

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Gotchas

  1. 1. Rubicon display IDs must be present in the same Prebid ID Group where Rubicon Video will be added
  2. 2. The Prebid ID Group must be associated with a slot in order to trigger the bidonmultiformat param
  3. 3. For existing video players using in-stream, the Prebid Video auction in the player on page must be present. For more information see the Prebid Video Integration docs
  4. 4. To use IX Video along with Rubicon Video in existing slots, the size passed in the params must also be present in the slot.