Measure Chrome 3rd Party Cookie Deprecation

HTL BID can help you measure the effect of Chrome 3rd Party Cookie Deprecation

There are 2 important steps to enable this reporting

• Enable the measurement module in HTL BID
• Configure GAM reportable key-values to track results

Enable the Cookie Measurement Module in GAM

• First, navigate to the Tech Services screen
• Under “Measurement & Blocking”, choose “Cookie Measurement”

• Next, in the sidebar, expand the “Measurement & Blocking” section
• Input the name of the GAM Targeting Key that you want to use for measurement. Unless you need a specific key-name, use the default key-name of cexp_group

• Click “Save & Build”
• Deploy your new revision

Configure GAM key-values to track results

After enabling the measurement module in HTL BID, follow the steps below to create the necessary key-values in GAM.

• Login to GAM
• Navigate in the sidebar to Inventory > Key-values
• Click New key-value
• Set Name = cexp_group (much match key-name chosen in HTL BID UI)
• Set Value Type = Predefined
• Set Report on values = Include values in reporting

• Click the “New Values” button
• Input the following values, each on a new line
Copy

control_1.1
control_1.2
control_1.3
control_1.4
control_2
label_only_1
label_only_2
label_only_3
label_only_4
label_only_5
none
treatment_1.1
treatment_1.2
treatment_1.3

• Click “Save”